[kraak] was born from the love of creating 12 years ago.  I love innovation and I love creating with my fellow creatives.  I cannot sit still and I cannot ignore the fact that I see an opportunity in every scenario.  I guess sometimes it is tiring for people around me but this is why I make sure I surround myself with the right people.  My love for imperfection started while growing up on a farm.  Having to make something from nothing all the time.  Boredom triggered my creativity.

 
WHERE DOES THE NAME [KRAAK] COME FROM.  

In Afrikaans a “kraak” is a “crack”.  [Like a crack in the wall].  It is the most perfect imperfection you will ever find.  A crack can be copied but not the cause of the crack.  At [kraak] we feed on you, our cause, to create something that is perfect in its imperfection.

On the farm we had nothing like jungle gyms or video games.  We had trees, ant homes, clay and scrap yards.  My most valuable items were discovered between the scrap yard and the open fields on the farm.

Starting out as a husband and wife team, kraak has now grown into a community where I get to share in so many creative minds and collaborate with the most incredible creators.  I cherish my permanent team members – Tina, Eduan and Christell.  Without people who share vision, ideas will remain ideas.  Someone very clever once said that the ability to move forward depends on how you see yourself and your own journey.  We have come to a stage where I see our team not as event planners anymore but as artists commissioned to tell a story

I don’t always know where my ideas are going when I start.  It is quite an organic process.  I dream big and I live by something I once read by Antoine de St-Exupery:

"A PILE OF ROCKS CEASES TO BE A ROCK WHEN SOMEBODY CONTEMPLATES IT WITH THE IDEA OF A CATHEDRAL IN MIND." 

Cheers to many more cathedrals

FOUNDER

@hannes_van_kraak