WGSN – SA Launch

Nasdak - Media 24 Building

International trend forecasting company, WGSN,  opened a branch in South Africa.  [kraak] had the honour of being handpicked for this event…

When an international trend forecasting company contacts you to coordinate and conceptualise the launch of their office in South Africa, you quickly run out of the office, freak out a bit and then start conceptualising. [no pressure]  WGSN launched their Cape Town branch in April this year and [kraak] had the privilege to be on board with this spectacular event.  After months of planning and consideration we decided to create an African infused event filled with fashion inspired aspects from A-Z.  All his would take place at the spectacular NASDAK on top of the Media 24 building.  Everything was carefully designed to represent the unique elements of design born in South Africa.  From Koeksusters to Kameeldorings.  The culinary experience was carefully designed by the creative team from Slippery Spoon Kitchen.  They went all out and welcomed all the guests with an open plan kitchen on a rooftop overlooking Table Mountain, the harbour and city centre.  The Mother City showed off with clear skies and not even a breeze – Making all these designer guests comfortable and setting the tone for an eventful and magical evening.  The concept was carefully designed by [kraak] and executed by Blomboy and Liezl Kotze Floral Art.  The exceptional and custom lighting was done by Something Different.  Angelo and Sarah Jane from Shake and Bake Entertainment had the guests at their feet and anchors kept this extremely talented duo till late.  Kikitography captured this event to perfection.

Excitement fills the [kraak] office as we are already busy with the next WGSN event coming later this year.


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